The launch of ON Voicefeed App for Orange
Canela managed the launch of the new voicemail app for iPhone, ON Voicefeed, created by LibOn, Orange Group Mobile Apps Division. Canela created awareness through a beta tester programme with bloggers and journalists.
Canela also sourced a comedian, Cristina Fenollar, to record videos which were used in social media to generate buzz before the event among journalists. Canela managed a social media campaign on Facebook and Twitter pages using the hashtag #comolodices.
One week after launch ON Voicefeed got a great coverage in daily newspapers, lifestyle magazines and IT media.